April 2026 San Diego Housing Market Update:
Inventory Is Rising — The Window to Act Is Now

More homes. More choices. More negotiation.
But waiting is starting to cost buyers and sellers.

Call/Text George Lorimer: 619-846-1244

Your Home Sold Guaranteed or I’ll Buy It*
*Conditions apply. ProWest Properties, DRE# 01146839

Quick April Market Update

Here’s what’s actually happening right now in San Diego County:

Inventory has jumped. Buyers have more options than they’ve had in years.

That creates opportunity — but also risk if you hesitate.

This is no longer a “list it and hope” market. It’s a strategy market.

• Buyers can negotiate more aggressively
• Sellers must price correctly from day one
• The best deals are going to those who move early

April 2026 Snapshot

Single-Family Homes:
$1,075,000 median | 13 days on market | 100% sale-to-list

Condos/Townhomes:
$665,000 median | 22 days on market | 99% sale-to-list

Detached homes are still moving faster. Condos are where buyers are finding leverage.


What This Means for You

Buyers:
Waiting for lower rates AND lower prices isn’t happening in the data.

The real cost of waiting:
• Higher future competition
• Missed appreciation
• More rent paid with zero return

The smarter move: buy right, negotiate hard, refinance later.

Sellers:
The COVID frenzy is gone. Inventory has doubled.

Homes that miss on price are sitting — and losing leverage.

But well-prepared, well-priced homes are still selling fast and strong.
Want a simple plan for your situation?
Text me your price range or address — I’ll map out your best move.
ProWest Properties • DRE# 01146839
*Conditions apply



In This Issue:

  1. Hidden Costs Of Buying A Home What Most Buyers Miss — Discover the fees, repairs, and ongoing expenses that catch many buyers off guard.
    Read More »

  2. Multiple Offers How To Pick The Right One Not Just The Highest — Learn how to evaluate price, financing, timelines, and contingencies before choosing the strongest offer.
    Read More »

  3. How To Make Your Home Stand Out Online — Improve your digital first impression with stronger photos, better presentation, and listing copy that attracts serious buyers.
    Read More »


 

Hidden Costs Of Buying A Home What Most Buyers Miss


Summary

Many buyers focus on the down payment and monthly mortgage, but the true cost of buying a home goes much further. This report explains the hidden expenses that often appear before, during, and after closing, including legal fees, inspections, moving costs, maintenance, and utility changes. Understanding these costs in advance helps buyers build a more accurate budget and avoid unnecessary financial stress. A well-informed buyer is far less likely to feel surprised after getting the keys.


Buying a home is exciting, but many of the most important costs are not obvious at first glance. A smart buyer plans for more than the sticker price.

Use this guide to understand the expenses that often catch buyers off guard.

Hidden Costs Of Buying A Home What Most Buyers Miss Hidden Costs Of Buying A Home What Most Buyers Miss 1. Closing Costs Add Up Quickly

Appraisal fees, legal fees, title-related services, lender charges, and land transfer or recording costs can significantly increase the cash needed to close. Buyers should ask for a realistic estimate early in the process.

2. Repairs Do Not Wait

Even a well-maintained home may need small fixes right away. New locks, paint, appliance repairs, or plumbing adjustments are common first-month costs.

3. Monthly Ownership Costs Go Beyond The Mortgage
  • Property taxes
  • Insurance
  • Utilities
  • Maintenance and seasonal upkeep
  • Condo or HOA fees, where applicable
4. Moving And Setup Costs Matter Too

Moving trucks, storage, furniture, window coverings, and service setup fees can affect your budget more than expected if you do not plan for them in advance.

Conclusion:
The purchase price is only one part of the financial picture. Buyers who prepare for the full cost of ownership make stronger decisions and transition into homeownership with much more confidence.


 

Multiple Offers How To Pick The Right One Not Just The Highest


Summary

Receiving multiple offers can feel like the ideal selling scenario, but the highest price is not always the best result. This report explains how sellers can compare financing strength, contingencies, closing timelines, deposits, and overall deal quality before making a decision. The goal is not only to maximize price, but also to reduce risk and improve the likelihood of a smooth closing. A smart evaluation process helps sellers protect both their profit and their peace of mind.


When several offers arrive at once, it is easy to focus on the biggest number. However, a strong sale depends on more than price alone.

Here are the key factors sellers should review before choosing an offer.

Multiple Offers How To Pick The Right One Not Just The Highest Multiple Offers How To Pick The Right One Not Just The Highest 1. Review The Financing Carefully

Cash offers often reduce uncertainty. Financed offers should be backed by a solid pre-approval and a buyer with strong qualifications.

2. Compare The Contingencies

Inspection, financing, appraisal, and home sale contingencies all affect risk. A slightly lower offer with fewer conditions may be stronger than a higher offer with multiple escape routes.

3. Consider The Closing Timeline
  • Can the buyer close when you need them to?
  • Do you need extra time after closing?
  • Does the offer match your moving plans?
4. Look At The Full Net Result

Seller credits, repair requests, and financing conditions can change what you actually walk away with. A side-by-side net sheet is often the best way to compare competing offers.

Conclusion:
The best offer is the one that balances strong price with strong terms. Sellers who look at the full picture are more likely to choose the offer that closes cleanly and profitably.


 

How To Make Your Home Stand Out Online


Summary

Most buyers begin their search online, which means your listing needs to create instant interest before a showing is ever booked. This report explains how sellers can improve their photos, staging, listing copy, and digital presentation so their property stands out in a crowded market. The strongest listings make buyers stop scrolling, click for more details, and book a visit quickly. A better online presentation often leads to more traffic, stronger interest, and faster offers.


The online listing is often your first showing. If the digital presentation is weak, buyers may move on before they ever step inside.

How To Make Your Home Stand Out Online How To Make Your Home Stand Out Online 1. Lead With Professional Photography

Clean, bright, properly framed images create an immediate impression of quality and care. The first photo especially should be compelling enough to earn the click.

2. Stage For The Camera

Decluttering, balancing furniture, and maximizing light help rooms feel larger and more inviting in photos and video.

3. Write Listing Copy That Highlights Benefits
  • What makes the layout practical?
  • Which features improve lifestyle?
  • What nearby amenities add value?
4. Use Every Digital Asset Well

Floor plans, video tours, social promotion, and clear captions all help buyers understand the property faster and remember it longer.

Conclusion:
A home that stands out online earns more attention from the right buyers. Strong visuals and clear messaging help create momentum long before offer day.


 

San Diego Buyers Just Got More Power (Here’s Why)

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*

ProWest Properties, DRE# 01146839, *Conditions apply

April San Diego Housing Update:
More Homes = More Opportunity (If You Act Now)

Inventory is rising. Buyers have leverage. Sellers still win—but only if priced right.

Call/Text 619-846-1244

April Market Breakdown

Single Family Homes

  • Closed Sales: 1,283
  • Median Price: $1,075,000
  • Days on Market: 13
  • New Listings: 2,024
  • Sale to List: 100%
  • Price per Sq Ft: $691

Condos / Townhomes

  • Closed Sales: 678
  • Median Price: $665,000
  • Days on Market: 22
  • New Listings: 1,342
  • Sale to List: 99%
  • Price per Sq Ft: $636

What This Means Right Now

Sellers

Homes are still selling quickly, but competition is increasing. If you miss your price, you will chase the market down and lose leverage.

Your first price is your most important decision.

Buyers

More listings + longer condo market times = negotiation power. This is where credits, rate buydowns, and deals happen.

This window doesn’t last forever.

Want to Know Your Best Move?

Get Your Cash Offer + Home Value

Call/Text 619-846-1244

 

Price It Right or Overprice? What San Diego Sellers Need to Know

George Lorimer at 619-846-1244
Price It Right or Overprice?
In today’s San Diego market, overpricing can cost you tens of thousands of dollars and add weeks or months to your sale.
Your Home Sold Guaranteed or I’ll Buy It!*
*Conditions apply • ProWest Properties • DRE# 01146839
Get Your Updated Home Value
Search San Diego Homes
One of the biggest mistakes San Diego sellers make is assuming that pricing a home higher will somehow leave more room to negotiate. It usually does the opposite.
The market rewards homes that are priced correctly from day one. Homes that start too high often sit, get ignored, need price cuts, and end up selling for less anyway.
Quick Video Update
Price It Right and Keep More Money
Based on the pricing model in the attached graphic, three very different outcomes can happen depending on how a home is priced from the start.
What the Numbers Show
In the attached example:
Recommended Price: $1,375,000
Sells at 100% of the original list price = $1,375,000
Median market time: 11 days
Zillow / Slight Overprice: $1,399,900
Sells at 96.3% of the original list price = $1,348,104
Median market time: 56 days
That is $26,896 less than pricing at $1,375,000 correctly from the start.
Aspirational Overpricing: $1,450,000
Sells at 90.3% of the original list price = $1,309,350
Median market time: 89 days
That is $65,650 less than pricing at $1,375,000 correctly from the start.
Why This Happens
Buyers today are not dumb. They are watching new listings, price reductions, days on market, seller credits, and comparable sales. When a home hits the market overpriced, buyers either skip it or wait. Once the home sits, it starts to feel stale. Then the price cuts begin. Then buyers come in even lower.
That is why higher pricing often leads to a lower net. Not because the house is bad, but because the strategy is bad.
The Brutal Truth
Pricing higher does not guarantee a higher sale. In many cases, it does the exact opposite. The seller waits longer, gives buyers more leverage, and ends up with less money.
A Smarter Way to Sell
Before you list, get real numbers based on what buyers are actually paying right now in your area. That includes:
  • What your home is likely to sell for if priced correctly
  • How long it may take
  • What happens if you test the market too high
  • How a cash offer compares to listing on the open market
Get the Numbers Before You Decide
Want to know your likely sale price, timing, and how much overpricing could cost you? Start with your updated home value or search what is on the market now.
Call or Text George Lorimer at 619-846-1244
The wrong list price can cost you far more than most sellers realize. In this market, the first price is not just a number. It is a strategy. And it can make or break your final net.

 

Cash Offer or Sell for More? What San Diego Sellers Need to Know First

George Lorimer • 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*

ProWest Properties, DRE# 01146839, *Conditions apply

Before you accept a cash offer, compare what your home could sell for on the open market.
Get the numbers before you decide
See your updated home value, compare your selling options, or search homes if you are planning your next move.
Get Your Updated Home Value
Search San Diego Homes for Sale
Call or Text George at 619-846-1244

I recently met with a San Diego homeowner asking a smart question:

“Should I take a cash offer or sell on the open market?”

A cash offer can make sense in the right situation because it usually means:

Why sellers consider cash offers
• Fast closing, often in 10 to 60 days
• No open houses or constant showings
• No upfront repairs in many cases
• Less hassle and less disruption

But many San Diego sellers do not find out the downside until later:

1. You may sell for far less
Many cash offers are 10% to 20% below market value. On a $1,000,000 home, that could mean $100,000 to $200,000 less.
2. No commission does not always mean no fees
Some investors charge 5% to 6% in program fees, which can wipe out much of the convenience benefit.
3. As-is still gets discounted
Repairs are still often factored into the offer. A roof, plumbing issue, or deferred maintenance can reduce your price.
4. The price can change later
Some buyers renegotiate after inspections or cancel, even after an attractive initial offer.
Bottom line
Cash offers are about convenience and speed.
Selling on the market is usually about maximizing your net.

The smart move is to compare both side by side before signing anything.

Before you decide, I can show you:

• What your home could sell for on the open market
• What a real cash offer looks like
• Your estimated net from each option
Compare Your Home Value and Cash Offer
Talk to George at 619-846-1244

No pressure. No obligation. Just clear numbers so you can decide what puts the most money in your pocket.
George Lorimer
ProWest Properties • DRE# 01146839
619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

 

Should You Keep Renting… or Buy Before Prices and Payments Move Again in San Diego?

Search San Diego Homes

Most buyers are waiting for the "perfect" time. Lower rates. Lower prices. Less competition.

Here’s the problem: those rarely happen at the same time.

Right now, there’s a window where buyers can negotiate, get seller credits, and even buy down their interest rate.

The question is… should you take advantage of it—or keep waiting?

Planning to buy in the next 30–60 days? I’ll show you the best homes and how to lower your payment.

I can prepare a quick rent vs. buy scenario for your situation and show you what is realistic right now.

Get Your Instant Home Value

A lot of San Diego renters are trying to be smart. They are not ignoring the market. They are trying to time it.

They want lower rates, a better payment, and less competition. That makes sense.

But waiting has a cost too. Rent keeps going out every month. The homes you like may not get cheaper. And when rates improve, more buyers usually jump back in, which can increase competition fast.

Call / Text George — 619-846-1244

Here’s what buying can do that renting cannot:
  • You start building equity instead of making 100% rent payments every month
  • You may benefit from appreciation if home values rise over time
  • You may have tax advantages as a homeowner depending on your situation
  • You can improve your payment strategy later if rates drop and refinancing makes sense

That does not mean every renter should buy today. It means you should compare the real numbers before deciding to keep waiting.

Renting Feels Safer. But Is It Really Cheaper?

Renting can absolutely be the right short-term move. It gives flexibility. It can buy you time to improve credit, save more money, or get clearer on what you want.

But too many people rent for 6 months, then a year, then several more years, and never really make a move. At that point, renting stops being a strategy and becomes a delay.

  • 6 months — you are still actively preparing
  • 1 year — easy to wait for “better conditions”
  • 3–5 years — you may have paid a lot in rent and missed years of possible equity growth

What About the Tax Benefits of Owning?

For some buyers, homeownership can come with tax advantages that renters do not get. Depending on how you file, whether you itemize, and the specific loan and property, mortgage interest, points paid in some situations, and certain property taxes may help reduce taxable income.

Not every buyer benefits the same way. But ignoring that piece can make renting look better than it really is. Your payment is only part of the math. Your after-tax cost may be lower than you think.

How Appreciation Can Change the Whole Picture

When you rent, that monthly payment is gone. When you own, part of your payment may go toward principal, and over time your home may also appreciate.

No one can guarantee future appreciation. But if you plan to stay in San Diego for several years, waiting too long can mean missing out on years of equity growth while continuing to pay rent.

A common mistake:
Waiting for the perfect rate, perfect price, and perfect house at the same time. That combo usually does not show up. What does show up are windows where buyers can negotiate better terms than they expect.

How a Loan Buydown Can Make a Home More Affordable

This is one of the biggest things buyers miss right now.

A seller may be willing to pay closing costs or contribute toward a rate buydown. That can lower your payment and help make a home affordable now instead of waiting and hoping rates drop later.

In plain English, the right house with the right seller concessions can cost less per month than a buyer expects when they are only looking at the sticker price and current headline interest rates.

So the question is not only:
“Can I afford the current rate?”

It is also:
“Can I negotiate seller credits or a buydown that gets the payment where I need it?”

What If You Can’t Buy Exactly What You Want Today?

This is another place people get stuck.

Sometimes the right move is not buying your dream home first. Sometimes it is buying something solid in the right area, at the right payment, and getting started.

That first step can still build equity, create options, and put you in a stronger position later. Starting where you can is often better than waiting too long for what you want.

I Can Prepare a Rent vs. Buy Scenario for You

If you want clarity, I can prepare a simple side-by-side scenario based on your budget, time frame, and goals.

  • Estimated monthly ownership cost
  • Possible payment with a seller-paid or lender-assisted buydown
  • General homeowner tax advantages to review with your CPA
  • What continuing to rent may cost over the next 1–5 years
  • What neighborhoods and price ranges fit your situation right now

The goal is not to pressure you. The goal is to help you make a smart decision based on real numbers instead of guesswork.
Thinking about buying in the next 30–60 days?
Text or call me and I’ll help you narrow down the best homes, identify where seller credits may lower your payment, and prepare a rent vs. buy comparison for your situation.
Start by browsing homes by area or price range above
Search San Diego Homes
Tax benefits, loan options, buydowns, and affordability depend on the buyer, property, loan program, and tax situation. Please verify details with your lender and tax professional.
Want to Talk Through Your Options?
George — 619-846-1244

 

Over 1,000 San Diego Homes Just Hit the Market — Here’s Where the Deals Are

Call or text George Lorimer at 619-846-1244 to see some homes. 
Your Home Sold Guaranteed or I’ll Buy It!*

ProWest Properties, DRE# 01146839 • *Conditions apply

Over 1,000 San Diego Homes Just Hit the Market

Spring is here — and this is where opportunities start showing up.
Get Your Updated Home Value + Cash Offer Search Homes (By Area & Price Range)
Quick Market Update (30 Seconds)
If the video doesn’t load, watch here: Click to Watch
Over 1,000+ homes just hit the market across San Diego — and that’s shifting things fast. More inventory means more options… But here’s what most people aren’t seeing yet:
  • Interest rate buydowns (into the 5%–5.5% range)
  • Seller-paid closing costs
  • Price reductions on homes sitting
Some homes are still selling fast… Others are sitting — and negotiable. That’s where the opportunity is right now.
Stuck on buying before selling?
We can help you buy first, move once, then sell after with our Trade-In Program.
Want homes not on Zillow?
Access Off-Market Homes Here
Read Full Market Breakdown (Important)
Want to talk through your situation?

Call or Text:
George Lorimer — 619-846-1244

 

Will Iran War Lower San Diego Home Prices

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
ProWest Properties, DRE# 01146839, *Conditions apply

A Quick Perspective During Uncertain Times

War creates uncertainty, but standing still is not always the best move. Here is a practical perspective for San Diego buyers and sellers.
Search San Diego Homes Get Your Home Value
Recent events around the world can feel heavy.
War creates uncertainty. It is normal to feel anxious, and for many people, the instinct is to pause and wait.
If that is how you are feeling, you are not alone.

Here’s Something Worth Considering

I recently reviewed historical data on how real estate performed during past conflicts, and the results were not what many people would expect. In the uploaded chart and table, several past conflict periods showed home prices remaining stable or rising over time. :contentReference[oaicite:0]{index=0}
That does not guarantee today will play out the same way.
But it does highlight something important:
Waiting is not always the safest move.

What Often Happens During Uncertain Times

When uncertainty rises, many people step back. That can create opportunities for buyers and sellers who stay informed and act strategically.
Less competition from other buyers and sellers
More negotiating power
Better pricing flexibility, credits, or terms
Access to homes and options others may be overlooking
In plain English: the best opportunities often show up when others hesitate.

What This Means for You

You do not need to rush.
But before deciding to wait, it is smart to understand:
• What your home would realistically sell for in today’s market
• What homes are actually available, including off-market opportunities
• Whether acting now or later puts you in a stronger position

Get the Facts First

If you want clarity on your next move, call or text me at 619-846-1244.
I will give you a clear breakdown of your options so you can make the right decision without guesswork.
No obligation. Just real numbers.
George Lorimer • 619-846-1244 • ProWest Properties • DRE# 01146839
Your Home Sold Guaranteed or I’ll Buy It!* *Conditions apply

 

San Diego Market Just Shifted: Search Homes, Get Your Value, and See Hard-to-Find Deals

George Lorimer • 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
ProWest Properties, DRE# 01146839, *Conditions apply

San Diego Market Just Shifted

Rates Up. Inventory Rising. Opportunity Now.

More homes are coming on the market, buyer demand is up, and spring activity is building. That gives buyers more choices right now and gives sellers a chance to sell before more competition shows up.

Start Here: Best Options for Buyers and Sellers

Thinking about buying, selling, or just exploring your options? Use these links first. These are the fastest ways to see what is happening in today’s market and make a smart move.

Search Homes
Browse San Diego County homes in popular price ranges and areas. Fast, simple, and no guesswork.
Search Homes Now
Get Home Value
Thinking about selling? Get your market value, cash offer options, and selling choices before doing anything.
Get Home Value
Hard to Find Homes
New construction, builder closeouts, off-market homes, unlisted homes, and 2–3% assumable loan opportunities.
See Hard to Find Homes

What This Means Right Now

A lot of people are waiting for the “perfect” time. That usually backfires.

Buyers may get more competition if rates dip and more people jump in. Sellers may face more competition as more listings hit the market over the next few months.

Right now is one of those in-between windows where buyers still have choices and sellers still have leverage. That overlap does not usually last long.

Mortgage Rates
6.29%
Up from 5.99% just weeks ago
Inventory
4,667
Up 24% so far this year
Buyer Demand
1,970
Pending sales, up 7% from last year
Closed Sales
1,688
February resales, 100% sale-to-list ratio

Built-In Market Graphic Snapshot

The market is moving in two directions at once: more homes are hitting the market, but buyer demand is also stronger than last year. That is why acting early still matters.
Inventory Growth in 2026
Up 24% year-to-date
Buyer Demand vs. Last Year
Demand is higher than last year
Expected Market Time
71 days countywide at current pace

If You Are Buying

You have more choices now than earlier this year, but financing costs already moved up. Waiting could mean a higher monthly payment or more buyer competition later.

  • More inventory means more choices today
  • Rates rising can increase your monthly cost
  • If rates fall later, expect more competition
  • Hard-to-find homes can give you an edge

If You Are Selling

Buyer demand is stronger than last year, and homes are still selling at about full asking price overall. But more listings are coming, so pricing correctly matters more than ever.

  • Demand is up compared to last year
  • Inventory is rising, so competition is growing
  • Waiting can mean longer market time
  • Overpricing can cost you time and money

Selected Price Range Snapshot

Some price ranges are moving faster than others. This is where pricing and strategy matter.
Price range data summarized from the March 17, 2026 county report.

Free Download: Home Sale and Price Graphs

Want the deeper numbers, graphs, and local price trends? Download the full market report and review the data for yourself.

Download Free Report

Thinking About Buying or Selling This Year?

Do not guess. Get the numbers first. Search homes, get your home value, or look at hard-to-find homes and assumable loan opportunities.

Search Homes Get Home Value Hard to Find Homes
Call / Text George: 619-846-1244
Market stats summarized from the San Diego County Housing Report dated March 17, 2026.
George Lorimer • ProWest Properties • DRE# 01146839

 

San Diego Spring Housing Market Here Early

San Diego Spring Time Housing Market Here Early?

If you haven’t explored recently, take a look now. I split it up by area and price range so you can browse fast with no login required.

Quick note: more inventory and more price reductions create better opportunities for buyers.
Search Homes by Area
Search Homes by Price Range
Search San Diego Homes

Click the links above to search by neighborhood or price range in just a few seconds.

If you have a home to sell before you buy, don’t guess at your next move.

What’s happening right now:
  • 1,009 homes have hit the market since March 1
  • 559 homes are priced under $1M
  • Some neighborhoods are still appreciating
  • Others are flat and a few areas have softened slightly

That’s why pricing and timing matter. Get the scoop on your home’s value before you make a move.
Want Me to Set Up Showings This Weekend?
Text Me the Addresses
Browse first. Then send me the listings you like and I’ll handle the rest.

 

1,009 New San Diego Homes Just Hit the Market — 559 Under $1M

San Diego Home Inventory is Surging Since March 1
559 of them are priced under $1M.
If you haven’t explored recently, take a look now. I split it up by area and price range so you can browse fast with no login required.
Quick note: more inventory and more price reductions create better opportunities for buyers.

Click the links above to search by neighborhood or price range in just a few seconds.

If you have a home to sell before you buy, don’t guess at your next move.

What’s happening right now:
  • 1,009 homes have hit the market since March 1
  • 559 homes are priced under $1M
  • Some neighborhoods are still appreciating
  • Others are flat, and a few property types and areas have softened a bit

That’s why pricing and timing matter. Get the scoop on your home’s value before you make a move.
Need to Sell Before You Buy?
I can help you compare what your current home is likely worth, what’s for sale right now, and the smartest way to make your move without getting stuck.
Want me to set up showings this weekend?
Text Me the Addresses
Browse first. Then send me the listings you like, and I’ll handle the rest.
Let’s Connect by Phone — Or Even See a Few Homes This Weekend
George — 619-846-1244

 

san-diego-homes-not-selling-3-reasons

3 Reasons San Diego Homes Don’t Sell (Which One Is Yours?)
3 Reasons San Diego Homes Don’t Sell
(Which One Is Yours?)
After 1,000+ San Diego home sales, I’ve found almost every unsold listing comes down to condition, marketing, or price.
Get Your Home Value or Cash Offer Search San Diego Homes
Watch: Why Some Homes Sell Fast and Others Don’t
If your home is not selling, most of the time it comes down to one of these three issues. The good news is they can all be fixed.
1. Condition of the Home
Problem: Buyers compare homes quickly. If yours looks cluttered, dated, or needs work compared to competing homes, they move on.

Solution: Spruce it up. I have a team that can help with cleaning, repairs, paint, staging, and cosmetic improvements with no upfront cost — pay at closing.
2. Marketing of the Home
Problem: The home is not being marketed well enough to the right buyers, and the photos or presentation are not creating demand.

Solution: Create stronger marketing collateral and get it everywhere buyers are looking: online, showings, open houses, social media, email, and in-person exposure. Better presentation creates more traffic, more buzz, and more buyer demand.
3. Price of the Home
Problem: Buyers do not see enough value at the current price. They can find more desirable homes or better values in your neighborhood or nearby communities.

Solution: Look at your home objectively from the buyer’s perspective. Compare it to active homes in the neighborhood and nearby areas, including homes priced lower and higher. Then relaunch with condition, marketing, and price aligned with buyer expectations.
Get a Free Customized Home Sale Report
My 1,000+ San Diego home sales have taught me the real reasons homes do not sell. I can help you identify what is holding your home back and what to do next.
Call or Text George Lorimer at 619-846-1244
Buyers: How Do You Know if a Home Is Priced Right?
Most buyers look at Zillow, Redfin, Realtor.com estimates, comps, and days on market. That helps, but here’s what many people miss:

Compare the home to other active homes currently for sale.

If a home is the nicest, most updated, largest, or best value for the price, buyers usually move fast. But if it has older upgrades, a busy street, a smaller lot, traffic, or a less desirable location, and it’s priced near the top of the market, it may be overpriced.

I can help you figure out if a home is overpriced, priced right, or a strong value before you buy.
Call / Text George — 619-846-1244

 

San Diego homes hidden inventory

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!* *Conditions apply. ProWest Properties, DRE# 01146839
San Diego County Housing Update • March 2026
What About the San Diego Homes You Won’t Find Online?
There are about 4,406 active listings in San Diego County right now. But that is only part of the story. There are also owners who would sell if the right buyer came along — and many of those homes never make it to Zillow or Redfin.
Get Home Value / Instant Cash Offer Search Homes for Sale
Looking for something harder to find? Text me your neighborhood and price range at 619-846-1244 and I will look for active, coming soon, off-market, and privately available options.
 

 
Today’s 60-Second San Diego Market Snapshot
Inventory
4,406
Active listings in San Diego County. Up about 3% year over year and the highest end-of-February level since 2020.
Demand
1,919
Pending sales snapshot. Up about 5% in the last couple of weeks and slightly higher than last year.
Rates / Buying Power
~6% vs ~7% last year
The same roughly $5,000 monthly payment buys about $100,000+ more home than it did a year ago.
Market Pace
~69 Days
Expected Market Time, with average days on market around 21 days. Good homes still move fast. Overpriced homes sit.
Entry-level inventory is improving
Homes below $500,000 are up about 25% year over year, and homes from $500,000 to $750,000 are up about 11% year over year.
Sellers still have equity
About 99.5% of closed sales were sellers with equity. Distressed inventory is still very low.
The Hidden Inventory Story
As many of you may or may not know, I have been selling real estate in San Diego since the 1990s.
When I started, buyers did not go online to search for homes. They responded to ads, called an agent, and we showed them what was available.
Fast forward to today, and it feels like every home is one click away on Zillow, Redfin, or Realtor.com.
But that is not the full picture.
A lot of buyers assume the entire market is online. The truth is, only part of the market is packaged neatly for the public. There are still homes that come from builders, for sale by owners, expired and cancelled listings, probate sales, divorce situations, pre-foreclosures, cash investor inventory, and homeowners who would sell if approached the right way.
That means if you only look at public sites, you may be missing homes in the exact neighborhoods you want.
Why buyers like this approach
More choices
You are not limited to what the public sees. You may find homes that fit better and hit the market later — or never hit it at all.
Less competition
When a home is not widely exposed online, you often have fewer competing buyers trying to bid against you.
Bottom line: part of the value I bring is my network, my marketing, and my ability to help uncover houses and condos that other buyers do not know about.
How I help uncover off-market and hard-to-find homes
It starts simple.
You tell me the neighborhoods you like and your price range.
Then I use targeted marketing, direct outreach, local relationships, and my buyer/seller network to look for opportunities in those areas.
I pay for the marketing. You are never obligated to buy a home.
Want more options than the average buyer sees?
Just text me your neighborhood.
Examples: Mira Mesa, Poway, Rancho Peñasquitos, Chula Vista, La Mesa, Scripps Ranch
Text George at 619-846-1244 Call Now
If you are buying
Inventory is up, buying power has improved versus last year, and there are more ways to negotiate. Start with what is available now, then let me help you look beyond the public listings.
If you are selling
Most sellers still have substantial equity. Before doing anything, find out your likely market value, your net proceeds, and whether a direct cash offer or buy-before-you-sell option makes sense.
A few ways I help clients right now
Off-Market Home Search
More options. Less competition. Tell me your area and budget.
Multiple Cash Offers
Compare your options and timing before you list.
Buy Before You Sell
Move first, then sell, with less stress and fewer timing problems.
Ready to see what is out there?
In the meantime, if you want to search what is available today, start here.
And if you want homes that are harder to find, call or text me and tell me what neighborhood you want.
George Lorimer — 619-846-1244
George Lorimer
Call/Text: 619-846-1244
ProWest Properties, DRE# 01146839
Your Home Sold Guaranteed or I’ll Buy It!* *Conditions apply
Market stats referenced from the San Diego County Housing Report dated March 3, 2026 by Steven Thomas, Reports On Housing.

 

San Diego Housing: Buyers Gain $100,000 in Buying Power as Inventory Rises

San Diego Housing Shift (March 2026)
George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*  *Conditions apply, ProWest Proeprties, DRE# 01146839
Buyers finally have more leverage — and sellers still have serious equity.
San Diego County buying conditions improved: mortgage rates are lower vs last year, and inventory is higher. If you’re thinking about buying or selling in 2026, here are the fastest steps to see what’s possible.
Get Home Value / Instant Cash Offer Search Homes (SD + Nearby)
Want the fastest answer? Text me your neighborhood + budget and I’ll send active options (and off-market opportunities when available): Text 619-846-1244
The 60-second market snapshot (from the latest report)
Inventory
4,406
Active listings in San Diego County (up ~3% vs last year). Highest end-Feb level since 2020.
Rates / Buying power
~6% rates (vs ~7% last year)
Same ~$5,000 payment now buys about $100,000+ more home than last year.
Demand
1,919
Pending sales snapshot (up ~5% in the last couple of weeks; slightly higher YoY).
Market pace
~69 days
Expected Market Time (faster than last year’s strongest reading ~71). Days on market 21 days.
Entry-level supply is improving (good news for first-time buyers)
Homes below $500k are up ~25% YoY and $500k–$750k is up ~11% YoY.
Sellers: most homeowners have equity (and it matters)
99.5% of closed sales were sellers with equity. Distressed listings remain very low.
If you’re a buyer: here’s your advantage right now
You’re not “late.” You’re early to the shift. With more listings and lower rates, buyers are seeing:
  • More choices (inventory is up)
  • More negotiation (price cuts and longer market times create leverage)
  • More buying power (rate drop from ~7% to ~6%)
Search Homes Now Text Me Your Area + Budget
If you’re a seller: what matters most in 2026
This isn’t a “list it and forget it” market. Sellers win when they:
  • Price correctly based on today’s buyer choices
  • Make the home easy to say yes to (presentation + condition)
  • Have a Plan B (cash offer / guaranteed sale / buy-before-you-sell options)
Your fast next step:
Get your home value and see if a cash offer makes sense (even if you’re just curious).
My offers (pick what fits)
Multiple Cash Offers
Compare options and timelines. No obligation.
Buy Before You Sell
Move first, then sell — avoid the “double move” stress.
George Lorimer
Call/Text: 619-846-1244
ProWest Properties, DRE# 01146839
Your Home Sold Guaranteed or I’ll Buy It!*  *conditions apply
Market stats referenced from the San Diego County Housing Report (March 3, 2026) by Steven Thomas, Reports On Housing.

 

San Diego Market Shift 2026: Buyers Gain Leverage Before Spring Inventory Spikes

Call/Text George Lorimer: 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!* *Conditions apply
San Diego Market Shift: How to Win Before April Gets Crowded
March is a strategy month. More inventory is showing up, more sellers are negotiating, and the best opportunities go to buyers and sellers who move early.
Search San Diego Homes Get Home Value / Cash Offer
Fastest way to reach me: Call/Text 619-846-1244
What I’m seeing right now:
  • More inventory in several price bands (more options = more leverage)
  • More price cuts after 14–21 days (timing matters)
  • Seller credits are back in many negotiations
  • Some ZIP codes are moving fast — others are slowing (the market is splitting)
Buying in 2026? Here’s the edge most buyers miss.
Zillow and Redfin don’t tell you what matters most in a shifting market: where leverage actually exists and which opportunities aren’t searchable.
Assumable Mortgage Hotlist (2–4% loans)
Assumable loans are real, but they’re not easy to find or structure correctly. I maintain a weekly “hotlist” and can tell you which ones are actually viable.
Off-Market HomeFinder (No “secret list” — real outreach)
You tell me your neighborhood + budget. I target homeowners in that exact area. If someone raises their hand before listing, you see it first.
Selling this spring? Don’t wait for the April competition.
The #1 mistake sellers make in a strategy market is pricing off last season’s headlines. What matters now is your ZIP-level speed of sale, your price band, and the plan B if the market pushes back.
Instant Home Value + Cash Offer Options
Get an instant value estimate, then I’ll show you real options: open market vs. multiple cash offers vs. guaranteed strategies (where appropriate).
Want to browse first?
Pick an area, save 2–3 favorites, then text me the addresses — I’ll schedule the showings and help you negotiate.
George Lorimer — ProWest Properties
Call/Text: 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!* *Conditions apply
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Are You Living in Your Ideal Home… or Just the Familiar One?

Are You Living in Your Ideal Home… or Just the Familiar One?
George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*conditions apply
Start here (3 quick links):
Be honest.
Your home might be fine. But is it where you want to be for the next 5–10 years?
  • Too small?
  • Too far from work?
  • Schools not ideal?
  • No yard? (Or too much yard?)
  • Loud street?
  • HOA headaches?
  • Renting and tired of paying someone else’s mortgage?
Many San Diego homeowners and renters feel stuck right now.
The key: your “ideal home” needs a real budget.
In a quick 5-minute call, I’ll help you translate your ideal home into a realistic buying budget using:
  • Your equity / down payment
  • Seller-paid loan buydowns (when available)
  • Your desired monthly payment
Call or text me: 619-846-1244
No hassle. No obligation. Just clarity.
Let’s address the big objections directly.
“But I have a 3% mortgage.”
That’s great. But a low rate shouldn’t handcuff you to a home that no longer fits your life. You can’t live in an interest rate. You live in the house.
“But a new home means a higher payment.”
Possibly. But here’s what most people miss:
  • You likely have substantial equity.
  • That equity can lower your new loan amount.
  • We can negotiate seller-paid rate buydowns.
  • There are creative financing options most buyers don’t even know about.
  • You may qualify for programs that reduce upfront costs.
Often the upgrade in lifestyle outweighs the payment difference. The real question is: what is staying costing you?
“I don’t want the hassle of selling and buying at the same time.”
You don’t have to.
We offer a Buy Before You Sell strategy:
  1. You buy your next home first.
  2. Move in and get settled.
  3. Then sell your current home.
No double moves. No living in limbo. No rushed decisions.
“I’m renting. It’s just easier.”
It’s easier in the short term. But rents keep rising, you’re building zero equity, you’re exposed to landlord decisions, and you’re not locking in long-term housing costs.
Owning isn’t for everyone — but many renters in San Diego are closer than they think.
What this is really about
This isn’t about pushing you to move. It’s about clarity.
If your current home truly fits your long-term life — great. If it doesn’t, we’ll explore your options quietly and strategically — no pressure.
  • More buying power than you think
  • More equity than you realize
  • More options than Zillow is showing you
If you’re even 10% curious…
Text or call me directly: 619-846-1244
We’ll talk through:
  • What your home would realistically sell for
  • What you could buy
  • How payments would look
  • Whether moving actually makes sense
If it doesn’t make sense, I’ll tell you straight. But don’t stay stuck just because “it feels easier.” Sometimes the smartest move is simply running the numbers.
Talk soon,
George Lorimer
Call/Text: 619-846-1244
GeorgeLorimer.com
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply. ProWest Properties. DRE# 01146839
P.S. If your home no longer fits your life — space, location, lifestyle — don’t let an old interest rate decide for you. Let’s look at the real options first.

 

San Diego Market Shift: Hot vs Cold Neighborhoods + Your ZIP Code Report

San Diego Market Is Splitting in 2026: How to Spot Hot vs Cold Neighborhoods (Before Everyone Else)

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply
San Diego isn’t moving as one big market anymore. In 2026, some neighborhoods are heating up quietly while others are cooling off. Same city. Same week. Totally different leverage.
Get Your FREE Customized Neighborhood Report
Want a ZIP-level breakdown like the 92129 example below? Text your ZIP code to George at 619-846-1244. I’ll send you a clear snapshot of pricing, demand, speed of market, and where leverage is shifting.
Search San Diego Homes (No Login) Get Home Value or Cash Offer
The 3 Signals Smart Buyers & Sellers Watch
Most people only watch prices. That’s like checking the scoreboard without watching the game. If you want to get ahead of trend changes (and likely appreciation pressure), watch these instead:
1) Active vs Pending: If pending homes rise faster than actives, demand is strengthening. If actives pile up, buyers gain leverage.
2) Days on Market (DOM): Under ~30 days tends to mean strong demand. After ~30 days, negotiation pressure usually increases.
3) “Failed to Sell” rate: Expired/withdrawn/cancelled listings show where pricing and positioning are getting punished (and where opportunities appear).
Want the hottest vs coldest neighborhoods plus a quick home search by area and price range (no login)?
See Hot vs Cold Areas + Quick Searches
Example: 92129 (Rancho Peñasquitos + Torrey Highlands) — Detached Homes Snapshot (Last 90 Days)

92129 Snapshot

Free, Customized report for your zip code. Call or text George at 619-846-1244.

Here’s the kind of ZIP-level clarity most people never see in one place:
Market Outcomes (90 days)
93 homes came to market
33 sold
14 in escrow
27 active
19 failed (expired/withdrawn/cancelled)
20.43% failed-to-sell rate
Speed + Supply
Pending vs Active: 14 ÷ 27 = 52%
Sales pace: 33 sold / 90 days ˜ 11 per month
Months of inventory at sales pace: 2.45 months
Monthly absorption vs active: ~41%
Sold Performance (Detached)
Median sold price: $1,301,000
Median days on market: 19 days
Median list-to-sale ratio: 99.27%
The “30-Day Rule”: Price Erosion Starts After a Home Sits
In 92129 detached homes, the data shows a clear pattern: the longer a home takes to sell, the less of the original asking price it typically keeps.
Sold in 0–30 days: median 100% of original list price
Sold in 31–60 days: median 96.98% of original list price
Sold in 90+ days: median 96.02% of original list price
Translation: pricing and positioning early matters. The market “votes” fast. If it doesn’t get traction, buyers usually demand a discount.
Get My Home Value + Options Search Homes + Save Favorites
Where Are the “Hot” vs “Deal” Zones?
“Hot” neighborhoods usually show up as: low months of inventory, rising pending activity, shorter DOM, and fewer failed listings. “Deal” zones appear where inventory builds, DOM stretches, and sellers start offering credits or price cuts.
Property type matters too. In many areas, detached homes hold pricing power better, while some condos/townhomes can offer more negotiation room (credits, rate buydowns, price reductions). The best move is to compare the property types inside your exact neighborhood — not the county average.
Quick 60-Second Video
Prefer a quick visual breakdown? Watch this short video and then text me your ZIP for a free neighborhood report.
Want a FREE report like this for your neighborhood?
I’ll run your ZIP and send you a clear snapshot: pricing, demand, speed, inventory, and which micro-areas are heating up or cooling off.
Text your ZIP code to George at 619-846-1244
ProWest Properties, DRE# 01146839. *Conditions apply.

 

San Diego more homes, better deals, see this weekend?

More Homes. Better Negotiation. This Weekend?

Want me to set up showings? Text me the listings you like, and I’ll handle the rest.
Quick note: more price reductions = more leverage for buyers right now.

Click on the links above to search by price range or neighborhood.

You might feel like you’re not ready yet. Almost everyone says that.

What changed:
  • More homes are coming on the market every week
  • 61% sold under asking or after a reduction last month
  • Loan options: under 6% fixed and ~5.25% ARM* (must qualify)

If you’re even thinking about moving this year, start with a quick browse. Pick an area, save 2–3 favorites, then text me the addresses — I’ll schedule the showings.
First-Time Buyer Program (Coming Next Month)
Some buyers may qualify for up to $50,000 in down payment assistance. Want the details and how to qualify? Text or call me.
Want me to set up showings this weekend?
Text Me the Addresses
*Loan programs are subject to qualification and approval. Assistance programs may change without notice.
Let’s Connect by Phone — Or Even See a Few Homes This Weekend!
George — 619-846-1244

 

What San Diego Housing Slowdown?

San Diego Housing Market Just Accelerated
Call or text George Lorimer at 619-846-1244
Your home sold guaranteed, or I’ll Buy It!*
*Conditions apply. ProWest Properties, DRE# 01146839
The key takeaway:
The market is picking up right as we head into Spring. Buyers and sellers who move early tend to get the best options. Waiting usually means more competition—either from other buyers or other sellers.

Search Homes Get Home Value / Cash Offer
If you’ve been waiting for the “right time,” here’s what matters: the market doesn’t announce the best window in advance. It shows up in the data—and the data just improved.
What just changed in San Diego
  • Buyer demand jumped fast heading into Spring (more buyers raising their hand).
  • Homes are moving faster than they were a couple of weeks ago (market pace improved).
  • Rates are lower than last year, which boosts buyer confidence and purchasing power.
  • Distressed inventory remains tiny, so don’t expect a wave of “cheap” inventory to suddenly appear.
Translation: the market is getting more active as we approach Spring. That’s usually when waiting gets more expensive—either in competition, concessions, or missed opportunities.
If you’re buying: move before the crowd
When demand rises, your biggest enemy isn’t price—it’s competition. More buyers means fewer “easy” wins and more homes that sell before you can even think about them.

Want an edge?
Get your search dialed in now, watch new listings daily, and ask me about off-market and unlisted opportunities where you may avoid bidding wars.
Search Homes Now Call/Text 619-846-1244
If you tell me your neighborhood and budget, I’ll show you what’s working right now and how to win without overpaying.
If you’re selling: pricing strategy matters more than ever
Here’s the truth: buyers are educated, picky, and fast. They punish overpricing. Homes that come out sharp (presentation + pricing) can sell quickly. Homes that “test the market” often end up chasing it.

The Spring Market advantage
Early Spring tends to be the best combination of strong demand and less seller competition. Waiting deeper into Spring/Summer usually means more listings to compete against.
Get Home Value / Cash Offer Talk Strategy: 619-846-1244
If you’re considering selling in 2026, I’ll show you a clear plan: pricing, prep, timing, and your best options (including cash offers when it makes sense).
What to do next (simple)
  1. Buyers: Click “Search Homes” and tell me the areas you like. I’ll help you target the best opportunities.
  2. Sellers: Click “Get Home Value / Cash Offer” so we can map out your best route (MLS vs cash vs hybrid).
  3. Either way: Call/text me at 619-846-1244 and I’ll give you a quick strategy call.
Call or text George Lorimer at 619-846-1244
Your home sold guaranteed, or I’ll Buy It!*
*Conditions apply. ProWest Properties, DRE# 01146839

 

What Would Have to Happen for San Diego Prices to Crash?

What Would Have to Happen for San Diego Prices to Crash?
Call/Text George Lorimer at 619-846-1244
For your free strategy call on buying or selling a San Diego home.
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply. ProWest Properties, DRE# 01146839
Only two things.
1) Mortgage rates jump back above 7% and stay there.
Higher rates crush affordability and slow demand.
2) Inventory doubles — with distressed sellers cutting hard.
Foreclosures. Panic listings. Forced sales.
More supply + weaker demand = price pressure.

That’s the formula.
Do I See That Right Now?
No.
Here’s why:
• Most owners have 2–4% loans.
• We don’t have a foreclosure wave.
• Inventory is still controlled.
• 40% of homes in the U.S. are owned outright.
• 76% of homes with a loan have over 40% equity.
What we do have is a split market:
• Some homes sell in 5 days.
• Others sit 100+ days.
• Some buyers get into bidding wars.
• Others negotiate serious discounts.
See San Diego Market Stats
This isn’t a crash market. It is a normal market where you need a good strategy to win.
Where It’s Hot vs Cold
If you’re buying or selling, neighborhood matters more than headlines.
See Hot Versus Cold Neighborhoods
What This Means for You
Buyers:
There are seller credits, assumable low-rate loans, and overpriced listings you can negotiate.
Search Homes ?
Sellers:
Price it right and it moves. Price it wrong and the market ignores you.
Get Your Home Value or Instant Cash Offer ?
Bottom Line
For prices to tank, we’d need:

• 7%+ rates
• Inventory surge + distressed selling

I don’t see that setup.

I see stability — and opportunity for people who move strategically.
If you’re thinking about buying or selling in 2026, let’s talk through it.
George Lorimer
Call or Text 619-846-1244

 

Is Your San Diego Neighborhood Hot or Cold in 2026?

Is Your San Diego Neighborhood Hot or Cold in 2026?
George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!* *conditions apply
ProWest Properties • DRE# 01146839 • Call/Text 619-846-1244
Instant Cash Offers on Your Home Get Your Updated 2026 San Diego Home Value
Want a quick, no-pressure answer for your ZIP code? Text your ZIP + “Buy” or “Sell” to 619-846-1244.


Watch the 60-second market update
Hot vs cold neighborhoods + what it means for buyers and sellers.
Prefer YouTube? Watch here: Open the Short
The market isn’t “hot” or “cold” — it depends on your neighborhood.
Here’s one simple indicator that cuts through the noise: the sale-to-list price ratio (what homes actually sell for compared to the asking price). San Diego County is currently averaging 98.2% of list price. :contentReference[oaicite:0]{index=0}
Quick math: At $1,000,000, a 3% swing equals $30,000. That’s why your ZIP matters more than headlines.
?? Hot (Over Asking)
• San Carlos — 101.4%
• Otay Mesa — 100.8%
• Encanto — 100.6%
• National City — 100.5%
• Clairemont — 100.2%
? Cooler (More Leverage)
• Downtown — ~97%
• Mission Valley — ~98%
• Pacific Beach — ~97–98%
• Mira Mesa — ~99%
• Santee — ~98%
Real example: A seller in a 100%+ pocket got multiple offers in days. A buyer in a cooler pocket negotiated nearly 3% off — saving over $30,000.
Buying? Start with what’s just listed.
Want your exact leverage? I’ll send a free “Market Position” snapshot for your ZIP (no obligation). Call/text 619-846-1244.
P.S. Spring inventory is building, and micro-market leverage shifts fast. If you’re even considering a move in 2026, a 15-minute call now can save (or earn) you tens of thousands.
George Lorimer • ProWest Properties • DRE# 01146839
GeorgeLorimer.com
Your Home Sold Guaranteed or I’ll Buy It!* *conditions apply

 

1,400 Homes Are Selling Every Month in San Diego — Is Yours One of Them?

San Diego Real Estate Just Shifted (February 2026)
George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*Conditions apply
The last few months have been a reset for buyers and sellers in San Diego. Not a crash. Not a boom. A shift.
What I’m seeing on the ground: more choices than late 2025, but the homes that are priced right are still moving. And buyers and sellers are making decisions based on monthly payment and timing, not headlines.
What changed recently (plain language)
  • Inventory is moving around by price range and neighborhood — some areas feel tight, others feel “pickier.”
  • Well-priced homes still sell. Overpriced homes sit longer and usually reduce.
  • Condos and townhomes are more rate-sensitive. Single-family demand stays steadier.
  • People are tired of guessing. They want numbers: payment, timing, and a plan.
The most useful numbers right now (San Diego County)
These are the kinds of numbers that actually help you decide:
Category What it looks like
San Diego County median price Around $899,000 (January 2026)
Homes sold (San Diego County) About 1,410 closings in January 2026
Detached homes (single-family) Median around $1,070,000; typical market time around 46 days (January 2026)
Attached homes (condos/townhomes) Median around $632,000; typical market time around 52 days (January 2026)
Note: This varies a lot by zip code and condition. The point is the direction: buyers have more choices than late 2025, but the market is still moving.
If you’re a buyer: why acting now can pay off
Buyers who win in San Diego do three things: (1) they know their real monthly payment, (2) they know where inventory is improving, and (3) they move fast on the right home.
Waiting can feel safe, but it usually creates two problems: more competition later, and less time to negotiate.
My buyer offer (not easy to find online)
I’ll send you my weekly “San Diego Advantage List”: off-market and coming-soon homes, price drops that matter, and the handful of opportunities with unusual financing angles.
Text “BUYER” to 619-846-1244
If you’re a seller: what matters most right now
In this market, pricing and presentation matter more than ever. The homes that sit are usually overpriced, poorly positioned, or both. The homes that sell are the ones that launch correctly.
If you plan to sell in 2026, the best leverage is usually before the wave of spring listings hits.

Free and Instant Home Value



Download San Diego Home Sale Stats
My seller offer (high clarity, fast)
I’ll give you three numbers, in writing: your likely sale range today, your net sheet, and what a serious cash-style option could look like. No guesswork. No automated “Zestimate.”
Text “VALUE” to 619-846-1244
The biggest problem I solve: buying your next home before you sell
Most people don’t want to list first and hope they find the replacement home. If you need more control, I’ll map a buy-before-you-sell plan so you can move with less stress and better timing.
Call George Lorimer: 619-846-1244
Or text “PLAN” and I’ll send the steps.
If you want the short version: the market is moving, and the next 60–90 days are a positioning window. Buyers get leverage by being prepared. Sellers get leverage by launching correctly.
Text or call 619-846-1244 and tell me which one you are: “BUYER” or “VALUE”.
ProWest Properties. DRE# 01146839. Information is for general guidance and may vary by neighborhood, condition, and price range.

 

San Diego Homes Are Moving Faster in 2026 (And Here’s Where Demand Is Hottest)

San Diego County Housing

San Diego Homes Are Moving Faster in 2026 (And Here’s Where Demand Is Hottest)

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply
Watch the 60-Second Update
Quick context for buyers and sellers before you scroll.
Search San Diego homes

If you’ve been watching San Diego real estate and wondering whether the market is heating up, the answer is yes. Across much of San Diego County, well-priced homes are going pending in about 25–35 days, not months. Buyers are back, inventory remains tight, and demand is concentrated in specific neighborhoods.

Get real numbers and real options before spring competition peaks.
Get Your Home Value Find Off-Market Homes
2–4 Unit Investment Properties Call/Text 619-846-1244
Open House | Saturday 12–2 PM
11069 Bootes Street, San Diego, CA 92126
4BR / 2.5BA / 2,138 SF  |  Asking $1,100,000  |  Mira Mesa
Mira Mesa open house
This open house is a real-time snapshot of today’s market:
  • Strong buyer interest
  • Central location
  • One of San Diego’s highest-demand neighborhoods
  • Ideal for buyers and sellers watching pricing closely
Call/Text 619-846-1244 Get Directions
Prefer a private showing? Call or text George Lorimer at 619-846-1244.

Hottest San Diego Neighborhoods Right Now

Shorter days on market and stronger buyer demand tend to cluster in these areas.
1) Mira Mesa
Central location and relative affordability. Homes move quickly when priced right.
2) Rancho Peñasquitos
School demand and resale strength. Consistently competitive when good inventory hits.
3) Scripps Ranch
Detached homes are especially competitive. Low turnover often creates pent-up demand.
4) Clairemont
Entry-level alternative to coastal markets. Strong renovation and redevelopment interest.
5) Chula Vista (select pockets)
Strong demand for newer homes and value per square foot. Faster sales than many surrounding areas.

Trend to note: detached homes in these neighborhoods often sell faster than condos and townhomes, especially when staged well and priced correctly from day one.

Download Charts and Graphs for San Diego Sales - FREE

What This Means for Buyers

  • Homes aren’t sitting; good ones move in roughly 30 days.
  • Waiting for “perfect conditions” often means missing the best homes.
  • Preparation (financing and strategy) beats timing headlines.
Want access to homes before they hit the market, price reductions others miss, and clear guidance on what’s actually selling?
Call/Text 619-846-1244

What This Means for Sellers

Here’s the hard truth in 2026: homes don’t sell because of the market. They sell because of price, presentation, and timing. The first 14 days matter more than ever.

Get real numbers and real options before spring competition peaks.
Get Your Home Value Find Off-Market Homes
2–4 Unit Investment Properties Call/Text 619-846-1244

The next 30–60 days matter more than the next 6 months. If you want a plan that actually fits your timeline, call or text me directly.
George Lorimer
Your Home Sold Guaranteed, or I’ll Buy It!*
Call/Text: 619-846-1244
Email: george@lorimerteam.com
Website: GeorgeLorimer.com
ProWest Properties, DRE# 01146839. *Conditions apply. Disregard if currently listed. No lowball offers. Cash offers subject to property and market conditions.

 

Spring Has Already Started in San Diego (Most People Miss This)

Spring Has Already Started in San Diego (Most People Miss This)
George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*conditions apply
Call 619-846-1244 Text Me
Most people think the San Diego spring market starts in March or April.

It doesn’t.

In San Diego County, “spring” quietly starts in late January and February—before headlines, before crowds, and before competition piles up. 

What’s happening right now:
• More homes are hitting the market each week
• Buyers who paused late 2025 are back
• Well-priced homes are selling before peak competition
Want your real number before competition spikes?
Get Your San Diego Home Value (Free in 30 seconds)
Selling in 2026: Don’t Wait Until Everyone Else Lists
From this point forward, the longer you wait, the more competing homes show up. That doesn’t mean prices fall overnight—it means leverage shifts.
Top 3 things to do now to be in the best position to sell:
1) Get an accurate price range (not a Zestimate)
2) Prep for speed (clean + simple beats perfect)
3) Have a Plan B (cash offer / trade-in / rent-back)
Buying: Don’t Miss the Dream Home by Only Watching Zillow
More homes are coming on the market each day, but many buyers still miss great opportunities because they rely solely on portals. Some of the best deals are quiet listings, coming-soon homes, or situations where the terms matter more than the list price.
Want access to off-market & coming-soon opportunities?
See Off-Market / Unlisted Homes
Bottom line: Spring is already here in San Diego—just not evenly. The next 30–60 days matter more than the next 6 months if you want better options and better leverage.
George Lorimer
Your Home Sold Guaranteed, or I’ll Buy It!*
ProWest Properties, DRE# 01146839  |  *Conditions apply. Disregard if currently listed for sale.

 

How do people afford San Diego homes

How Do People Afford San Diego Homes?
George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!* *conditions apply
Have you ever wondered how people actually afford homes in San Diego?

I keep hearing the same thing:
  • “Prices are crazy.”
  • “Rates are still around 6%.”
  • “I’ll wait until it makes sense.”
Yet like clockwork, every month, over 2,000 people buy San Diego homes.
Get Your Updated San Diego Home Value Search San Diego Homes For Sale
Prefer a quick answer? Call/text 619-846-1244.
Watch (45 seconds)
If the video doesn’t load, tap here to watch it.
The Shift People Keep Missing
Over time, a home valued around $500,000 in San Diego has become worth over $1,000,000. That’s why this question matters.

But here’s what I keep noticing:
No one ever says paying rent is a smart financial move… yet most people keep doing it.

People worry about paying 6% interest on a mortgage — but don’t blink at paying 100% interest on rent every month.
Quick Example (Illustration Only)
Rent: $5,000/month ? $60,000/year (gone)
Buy: $7,000/month ? $84,000/year (but much of it works for you)
It looks like buying costs $2,000 more — until you account for equity + tax impact.
Example only (to illustrate):
$1,000,000 home with a $900,000 loan at ~5.99% and 4% appreciation.
  • Appreciation equity: ~$40,000/year (4% on $1M)
  • Loan paydown equity: ~$24,000/year (approx.)
  • Tax benefit potential: mortgage interest + property taxes may reduce taxable income* Could be as high as $53,400 in year 1 from mortgage interest deduction and $10K, property tax deduction. Consult your CPA from demonstration purposes only. 
That’s why people “afford” it: the payment isn’t just a payment — it’s partly wealth creation.
I’m not saying everyone should buy today.

I am saying this: waiting often feels safer — but it can quickly become very expensive in San Diego.
Want to see how this looks for you?
If you share your rent, rough income, and the area you’d buy in, I’ll run a simple “rent vs own” estimate using real San Diego homes — so you can decide with clarity.

Call/text: 619-846-1244
Or start here:

 

In 2026, Smart San Diegans Don’t Just Look at Prices — They Look at Timing & Options

In 2026, Smart San Diegans Don’t Just Look at Prices — They Look at Timing & Options
George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!* *conditions apply
If the video doesn’t load on your device, watch it here: View on YouTube
If you’re thinking about buying, selling, or turning your current home into a rental, the smartest move isn’t guessing. It’s comparing timing + options side-by-side—before you make an expensive “wait and see” decision.
Search San Diego homes
Get Your FREE Home Value (Instant) Get a FREE Rental Value Survey Search Homes Now
Want the fastest answer? Call or text 619-846-1244 and I’ll send a side-by-side comparison customized to your situation.
Buying Now vs. Waiting: Why Waiting Often Costs More Than You Think
Most people focus on today’s price. But in San Diego, the higher cost is often time. Historically, home values tend to rise over time—which means the person who starts building equity earlier often comes out ahead.
Buy now or wait
Want a shortcut to better deals? Find an Unlisted & Off-Market Home
Starting sooner can stack wealth in multiple ways:
  • Appreciation (your home value can grow over time)
  • Loan paydown (every payment reduces your balance)
  • Potential tax advantages (depends on your situation)
  • Pride of ownership + community roots
  • More options later (sell, rent it out, trade up)
Here’s the blunt reality: many people say, “I’ll keep saving until I can buy the home I really want.” But over the last 50 years, values have averaged roughly ~6% per year nationwide. That’s why what used to be $250,000 becomes $1,000,000. Most of us can’t save as quickly as prices appreciate.
Yes—HOA fees can be frustrating. But condos can appreciate too, and many buyers can purchase with as low as 3%–3.5% down, depending on the loan program and eligibility.
Selling Now vs. Waiting: The Real Question Is Your Options
Sell versus rent
If you already own a home, the smartest move isn’t guessing. It’s comparing: what would your home sell for today versus what it could rent for — side-by-side. That’s how you decide whether to cash out, keep it as a rental, or buy something else.
Sell Value (Free & Instant)
See what buyers are likely to pay today — not a random online guess.
Get Home Value
Rent Value (Free Survey)
See what your home could rent for (and how the numbers pencil out).
Get Rental Survey
Best next step: Get a FREE side-by-side comparison customized to your home. Call or text 619-846-1244 and tell me: “Sell vs Rent” or “Buy Now vs Wait.”
Get a FREE side-by-side comparison customized to your home?
I’ll show you real numbers: buy now vs wait, or sell now vs rent — with options most people don’t know exist.
Call/Text 619-846-1244 Search Homes
Free tools: Home Value  |  Rental Survey
George Lorimer
Your Home Sold Guaranteed, or I’ll Buy It!*
Call/Text: 619-846-1244
ProWest Properties, DRE# 01146839, *Conditions apply. Disregard if currently listed for sale.

 

San Diego Real Estate Opportunities Happening Now (Open House + 2–4 Unit Deals)

San Diego Real Estate Opportunities

Open House Today 12–2 PM + 2–4 Unit Deals + Free 2026 Seller Guide

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

We are officially out of the Holiday Season after the MLK Holiday Weekend. This week, there was 13% more buyer demand!

If you’re thinking about buying, investing, or selling in San Diego in 2026, here are real opportunities happening right now:

Call me to help you get where you want to go. George Lorimer at 619-846-1244.
Quick Video: What’s Happening in San Diego Right Now
If the video doesn’t load, watch here: https://www.youtube.com/shorts/Xfb9vHJL6Co
OPEN HOUSE TODAY | 12–2 PM
9970 Mesa Madera Dr – Scripps Ranch
Single-story • No HOA • No Mello-Roos
VA & FHA friendly • Trade-in possible
View details & directions

2–4 UNIT INVESTMENT PROPERTIES
Small multifamily is where smart buyers are focusing this year.
Ask me about quiet listings and price drops.
View current 2–4 unit opportunities

FREE 2026 SELLER GUIDE
What’s changed, what’s risky, and how sellers are actually winning this year.
Read the guide
Cash Offer vs. Open Market
Before you decide, compare both paths side by side.
Get your 2026 Home Value vs. Cash Offer
If you want help deciding what move makes sense — buying, selling, investing, or waiting — just reply or call/text me.
George Lorimer
Your Home Sold Guaranteed, or I’ll Buy It!*
Call/Text: 619-846-1244
ProWest Properties, DRE# 01146839, *Conditions apply. Disregard if currently listed.

 

Why 1 in 3 San Diego homes do not sell and what to do about it. Expired listing.

Why 1/3 of San Diego Homes Don’t Sell, And the One Simple Shift in Perspective That Instantly Fixes It!

If your San Diego County Home Expired, was cancelled, or was withdrawn from the market more than once, you're going to hate this blog.

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

In 2026, roughly 1 in 3 homes listed in San Diego will fail to sell. Not because the home is bad. Not because there are no buyers. But because the price misses the buyer’s reality.

And once a home sits, buyers assume something is wrong. That’s when price cuts start. Then negotiations weaken. And the seller ends up chasing the market instead of leading it.

The biggest question is simple:

What is the right number to price your home at to accomplish:

  1. Selling it
  2. Getting the maximum price

And the order matters.

Because you can’t do #2 if you fail at #1.

Where most sellers go wrong

A lot of homeowners think like this:

  • “If I get my price, then I’ll sell.”
  • “If I don’t, I’ll just wait.”

The problem? Buyers have other choices, and you're always competing with people who have to sell, even if you're not desperate; they may be. 

Buyers care what your home offers them and what it's worth to them. They do this by comparing all options and a variety of neighborhoods.

When they find one that stacks up favorably to their other choices, they make an offer. It's simple.



For the I'll Just Wait Crowd
Waiting doesn’t guarantee you’ll get your number later. And when the market shifts, your number might be higher than what buyers are willing to pay. 

We see this a lot, serial expired listings, the same owner keeps listing with the same or sometimes different agents, and keeps not selling, like a sick game. 

The weird thing is, many times values have risen, and they increase their asking price to ensure it doesn't sell. Bizzare. 

Needless to say, this isn't the type of client I want to collaborate with. 

The one simple shift that fixes this

The goal is not just to sell your home. The goal is to sell your home for the maximum price the market will pay — today.

That means pricing your home the way buyers think about it. Not the way sellers think.

If you would like to see this fresh approach and are realistic and motivated to sell, call or text me, and I'll send you a free analysis customized for your home. George Lorimer at 619-846-1244.

We'll view your home through the eyes of a buyer:

  • Your home vs active listings
  • Your home vs competing secondary neighborhoods
  • Your home vs what just sold
  • Your home vs what feels like “too much work.”

When your home wins those comparisons, it sells. When it doesn’t, it sits.

There are two reasons why collaborating with me will work versus you doing it yourself or another agent. 

1. You're probably too biased about your home, and you need a neutral perspective to do it right.

2. 90%+ of other agents use comps or online estimates; they don't have my pricing tools, 1000+ San Diego home sales, and an MBA in real estate.

Get Your Home Value Through the Buyer’s Eyes

This is not an online estimate. This is how professional buyers and top agents actually price homes.

You’ll see:

  • Active homes you compete with
  • Competing neighborhoods buyers cross-shop
  • What buyers are really paying
  • The price range that creates demand

If you want to sell and you’re motivated and realistic, let’s talk through your options.

Call or Text George Lorimer: 619-846-1244

Or get your Online Home Value Here:

Start with Online Home Value,
Then With the Buyer’s Eyes

ProWest Properties, DRE# 01146839. Your Home Sold Guaranteed or I’ll Buy It!* *Conditions apply. Disregard if currently listed.

 

San Diego Winter Market Is Here: Prepare for Launch (What Buyers & Sellers Should Do Now)

San Diego Winter Market Is Here: Prepare for Launch (What Buyers & Sellers Should Do Now)

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

Here’s what changes in San Diego starting mid-January: buyers come back fast, inventory rises more slowly, and the market speed picks up week by week. This is the “Winter Market” window (mid-Jan ? mid-Mar).

  • Sellers: Less competition than Spring + more motivated buyers = better leverage.
  • Buyers: Better selection than December, but competition rises quickly as February hits.
  • Everyone: The smart play is getting real numbers now — not guesses.
Free Strategy Call — Call/Text 619-846-1244
Tap to Text: “Send me the Winter Market Plan”

On the call, I’ll give you a simple plan for your timeline (buying, selling, or both) — and I’ll tell you what I’d do if it were my money.

Get the info first (this is what converts into good decisions)

Most people make the same mistake: they rely on an online estimate or last year’s sale and assume it applies today. It doesn’t. What matters is what buyers are willing to pay right now, not what they can buy this weekend.

Free Reports (fast + actually useful):

Not Just an Online Estimate — Real home value + (optional) instant cash offers.

Get your free home value here

Your Home Value through a Buyer’s Eyes — pricing like pros + buyer objections + what to fix (and what not to).

Request the Buyer’s Eyes version (or call/text 619-846-1244)

What Buyers Are Paying (Real Numbers) — the gap between list price and reality, plus what’s getting discounted.

Get the “What Buyers Are Paying” report

What to do now (so you’re not playing catch-up in Spring)

Sellers:

  • Price your home the way pros do: based on today’s active competition + buyer psychology (not “what my neighbor got”).
  • Look through the buyer’s eyes: condition, light, smell, layout, and “this feels like work” triggers.
  • Beat the Spring pile-on: fewer competing listings right now can mean stronger leverage.

Buyers:

  • Get ahead of competition: have financing + strategy ready before February demand spikes.
  • Don’t just shop listings: use off-market and assumables to avoid bidding wars.
  • Focus on payment, not price: rate + terms matter more than you think.

Now the offers (the stuff most people can’t easily find)

Homes with 2–3% assumable mortgages — this can save thousands per year vs today’s rates.

See the assumable list (text me “ASSUMABLE” for the newest options)

Don’t compete with other buyers — request unlisted / off-market homes in your preferred neighborhood.

Request off-market access (or text me: neighborhood + price range)

Active Homes + Competing Neighborhoods — the simple lens that helps sellers maximize price and get it sold.

Get my free report: Your Home Value through a Buyer’s Eyes right here.

Want me to map your best move in 10–15 minutes?

Here’s the deal: most people wait until Spring and then wonder why it feels stressful and expensive. If you want a calmer, smarter path — get the numbers now and choose your window on purpose.

Call/Text George Lorimer: 619-846-1244
Ask for: “Buyer’s Eyes Home Value” + “What Buyers Are Paying”

Text Me for the Reports (Fastest)

ProWest Properties, DRE# 01146839. Your Home Sold Guaranteed or I’ll Buy It!* *Conditions apply. Disregard if currently listed for sale.

 

San Diego Housing Market Heating Up This January: Why Smart Buyers and Sellers Are Moving Now

San Diego Market Is Heating Up: Why “Spring” Starts in Late January

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*conditions apply
Get Your Home Value + Net Sheet (Free)
Search San Diego Homes
Call or Text: 619-846-1244

As we approach the end of January 2026, I’m seeing a noticeably busier San Diego market in real life: more showings, more open house traffic, and more listings receiving multiple offers.

The Spring market isn’t a season — it’s a timeline. Most sellers need time to prep, market, and close. That typically turns into a 3–4 month runway.

List in February — you’re often aiming for a May closing.
List in March — you’re often aiming for June.

Markets don’t move in straight lines. Mortgage rates and buyer confidence can change quickly with geo-political events, financial market swings, and economic shocks. If you’re planning a move in the next few months, the time to map it out is now.

San Diego County market snapshot

  • Median sale price: about $900,000 (Dec 2025)
  • Median days on market: 42 days
  • Sale-to-list price ratio: 98.8%
  • Homes sold above list: 30.5%
  • Homes with price drops: 21.3%

 

Open House Downtown San Diego

San Diego Condo for Sale in the Gaslamp Quarter + Downtown Homes Under $750K

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*conditions apply
If you’ve been watching Downtown San Diego and waiting for a real opportunity in 92101, this is one you should see. Inventory under $750K can move quickly when it’s priced right—so use the links below to pull up what’s actually available today.

Featured Listing: Gaslamp Quarter Condo

Bright, south-facing condo in the heart of the Gaslamp—steps to Petco Park, dining, nightlife, and the waterfront. If you want a walkable lifestyle or a smart Downtown buy, start here:

Tip: If you want the fastest response, text me at 619-846-1244 and I’ll send you the details and your best options.

Downtown San Diego Homes by Price (92101)

Use these quick searches to view current Downtown listings:

Up to $500,000
View Downtown Homes & Condos Up to $500K 
$500,000 – $750,000
View Downtown Homes & Condos $500K–$750K 

Free & Instant Report: What’s Your Home Worth Today?

Thinking about selling? Before you list, you should know the real number—not guesses. Get a free instant value and see instant cash offers here:

Want the simplest path? Text me your address at 619-846-1244, and I’ll send you pricing, comps, and the best strategy for your timeline.
GEORGE LORIMER
Your Home Sold Guaranteed, or I’ll Buy It!*
Call/Text: 619-846-1244
ProWest Properties, DRE# 01146839, *Conditions apply

 

San Diego Housing Market: Which Neighborhoods Are Hot — and Which Are Cooling in 2026

San Diego Neighborhoods: Which Are HOT (Appreciating) and Which Are COLD (Flat to Soft)?

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*conditions apply

San Diego is no longer a one-speed housing market. Some neighborhoods are still appreciating at a healthy pace. Others are flat — and a few are quietly softening, creating real negotiating leverage for buyers.

Here’s how the market is really behaving right now based on recent year-over-year trends.

These aren't all neighborhoods. Text me your address, and I’ll check yours: 619-846-1244.

HOT Neighborhoods (Appreciating)

These areas are still seeing strong buyer demand and rising prices:

  • North Park: +6% to +9% YOY
  • Del Cerro / Allied Gardens: +5% to +7% YOY
  • La Jolla: +6% to +8% YOY
  • La Jolla Shores: +7% to +10% YOY (luxury is volatile)
  • Coastal San Diego (overall): +2% to +4% YOY

Homes here that are priced right are still selling quickly — often with multiple offers.

COLD Neighborhoods (Flat to Soft)

These areas are seeing slower sales, more price cuts, and softer pricing:

  • Carmel Valley: -5% to -10% YOY
  • Torrey Hills: -10% to -18% YOY
  • Mira Mesa: -3% to -6% YOY
  • Pacific Beach: Flat to -2% YOY
  • Clairemont / City Heights: -2% to -5% YOY

These neighborhoods now offer real buyer leverage — price reductions, credits, and rate buydowns are common.

What this means for you

If you’re selling:

  • Overpricing kills momentum in today’s market.
  • Hot neighborhoods still win — but only if priced correctly.
  • Cold neighborhoods require a smarter plan (pricing, prep, credits, or cash option).

If you’re buying:

  • Cold neighborhoods = negotiating power.
  • Hot neighborhoods = move fast and write clean offers.

Want the real numbers for YOUR street?

I’ll send you the actual comps, price cuts, and pending sales so you can make a smart move.

Video: San Diego Market Hot vs Cold (Quick Update)

Prefer to watch on YouTube? Tap here .
George Lorimer
Your Home Sold Guaranteed or I’ll Buy It!*
ProWest Properties, DRE# 01146839
*Conditions apply. Disregard if currently listed for sale.

 

What 6% Rates Mean for Buyers & Sellers

San Diego Housing Update: What Lower Rates Mean for Buyers & Sellers

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*conditions apply


Mortgage rates are down compared to last year — and that’s changing what buyers can afford and what sellers can demand. If buying or selling in San Diego is even a maybe in the next few months, here are three things to know right now.

1) 6% vs. 7% is a big deal (monthly payment)
On a typical San Diego purchase, a 6% rate versus 7% can mean roughly $500–$700/month in lower payments. That’s real money — and it affects what buyers can qualify for, and how much competition sellers may see.
 

2) Some homes still have 2%–3% assumable mortgages
Yes — some VA and FHA loans can be assumable, meaning a qualified buyer may be able to take over a much lower interest rate. These opportunities don’t show up clearly on Zillow/Redfin, and most agents don’t hunt them down. Click here

3) Cash offers: multiple bids beat one “take it or leave it” offer
If you’re selling, here’s the truth: not all cash buyers are the same. Some are lowball flippers. Others are end buyers who will pay closer to market value. My job is to help you compare options with real numbers — so you can choose what actually works for you. See more
Want real numbers (not guesses)?
Get your updated San Diego home value and view cash offers here:

If you might move in the next few months, here’s how I help.
  • Free buy/sell strategy call (quick, no pressure)
  • Access to unlisted & off-market homes
  • Help finding assumable 2%–3% mortgages
  • Multiple cash offers so you can compare
  • Clear numbers: net sheet + timing options
Fastest way to get help: text or call me at 619-846-1244. I’ll help you map out the smartest move for your situation.
Call / Text George: 619-846-1244   


George Lorimer
Your Home Sold Guaranteed, or I’ll Buy It!*
Text/Call: 619-846-1244
ProWest Properties, DRE# 01146839
*Conditions apply. Disregard if currently listed for sale.

 

2026 San Diego Housing What Buyers and Sellers are Doing

San Diego Housing in 2026: What Buyers & Sellers Are Doing Differently

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

If buying or selling a home in San Diego is even on your radar in 2026, here’s the honest update I’m seeing every day — not the headlines.

Buyers want lower mortgage rates, fewer bidding wars, and homes that actually feel like good deals. Sellers want to know if now is the window to sell before more inventory shows up.

Here’s the truth: there is no perfect rate and no perfect year. The people who win are the ones who move with a plan — not hope.

What’s Working Right Now in San Diego (2026)

  • Newer homes in Carmel Valley, Del Sur, Black Mountain Ranch, and Rancho Santa Fe
  • Motivated sellers willing to negotiate price, repairs, or closing costs
  • Off-market and private listings you won’t find on Zillow

Homeowners: Don’t Rely on Automated Estimates

Online estimates miss what actually drives value in San Diego — condition, layout, upgrades, views, and micro-location. Homes on the same street can vary by hundreds of thousands of dollars.

Want Real Numbers for Your Neighborhood?

If you want real numbers — or a clear buy or sell plan for 2026 — call or text me directly at 619-846-1244.

P.S. The biggest mistake I’m seeing in 2026 is people waiting for “better conditions” that may never line up. If you want to see what’s actually available right now — including homes not on Zillow — start here before competition picks up.

George Lorimer | ProWest Properties | DRE# 01146839

 

Houses vs. Condos in San Diego: Which Has Been the Better Investment (Last 5 Years)?

Houses vs. Condos in San Diego: Which Was the Better Investment (Last 5 Years)?

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!*
*Conditions apply
Want the best deals (including quiet listings, builder closeouts, and off-market options)? Text or call 619-846-1244.

Quick Video (60 seconds)

If the video doesn't load, tap here to watch.

If you’re looking at San Diego real estate as an investment, the question isn’t “do homes go up here?” They usually do. The question is: did houses or condos perform better over the last 5 years?

The straight answer: in most San Diego neighborhoods, detached houses (single-family homes) have typically been the stronger long-term investment because buyers pay a premium for land, privacy, parking, and flexibility (expansion/ADU potential). Condos can be a smart move too—especially for lifestyle and affordability—but they usually lag on pure appreciation.

Why houses usually win

  • Land scarcity: detached homes capture the land premium over time.
  • Resale demand: broader buyer pool and fewer substitutes.
  • Less HOA exposure: no dues increases, surprise assessments, or restrictive rules.
  • Optionality: remodel, expand, add an ADU—more ways to force appreciation.

Why condos can still be a great buy

  • Lower entry price: easier path to ownership and equity.
  • Location leverage: coastal/urban areas where houses are out of reach.
  • Convenience: “lock-and-leave” living for busy schedules or second homes.

Here’s the reality most buyers miss: when rates rise and affordability tightens, condos can feel the pressure first because the monthly payment includes HOA dues. The “right” condo still wins—strong reserves, sane HOA, high owner-occupancy, stable insurance, and no looming assessments.

Bottom line

If you can afford a house responsibly, it’s usually the stronger long-term investment in San Diego. If a house forces you into a bad payment or a bad location, buy the right condo and use it as your stepping stone.

What's Your Home Worth in 2026?
Call George: 619-846-1244 Text George Browse Under $1M Deals
ProWest Properties • DRE# 01146839 • Equal Housing Opportunity • Not a guarantee of future results.

 

2026-san-diego-home-buyers-sellers-frustrated



Same problem, different year.

Buyers want prices to come down.

Sellers want prices to go up.

Everyone wants mortgage rates under 6%.

Sound familiar?
 

Here’s the part that actually matters: mortgage rates are about 1% lower than last year, and that’s already changing what’s possible—especially for buyers under $1 million.

Start here (most popular right now):

See what’s available under $1M in San Diego

This isn’t headlines or predictions—I’m seeing this daily in real contracts. Some buyers are getting options and leverage again, but only if they know where to look.

If selling is even a possibility, the smartest first step is real numbers—not guesses from Zillow. You can see your true value and cash-offer options here: Value and Cash Offers.


I also keep a private list of off-market and unlisted homes that never hit Zillow or Redfin: Popular Home Searches and Unlisted and Off-Market Homes.

Waiting for “perfect” usually costs more than moving forward with a plan.

If you want help sorting this out quickly, call or text me at 619-846-1244.

I’ll give you straight answers and real options.
 

George Lorimer

Your Home Sold Guaranteed, or I’ll Buy It*

*Conditions apply, ProWest Properties, DRE #01146839?
GeorgeLorimer.com

 

Surprising San Diego Home Trends I See in Person, Not on Zillow

Surprising San Diego Home Trends I’m Seeing in Person (Not on Zillow)

George Lorimer at 619-846-1244
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*conditions apply
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Quick Video: What I’m Seeing Right Now (San Diego)

If you’re considering selling in the next 0–6 months, this is the part most homeowners miss: the “market” you read about online is not the same market I see inside homes, during showings, and at the negotiation table.

Here are a few trends I’m seeing in San Diego right now:

  • Some homes are getting strong offers before they ever hit the MLS.
  • Other homes are sitting because sellers waited for a “spring rush” that may not show up for their price range.
  • Buyers are selective, but when a home is priced and positioned right, they move fast.
  • Homes that miss the window often end up chasing the market later with price reductions.

Online estimates won’t tell you what matters most: what buyers will actually pay today, the concessions they’re asking for, and how leverage changes when more inventory hits after the new year.

If there’s even a chance you’ll sell soon, the smartest move is to get real numbers and real options now—before the window shifts.

Or call/text me at 619-846-1244 for a quick 10-minute strategy call.

PS: The sellers who regret waiting are usually the ones who said, “Let’s just see what happens after the new year.” If that thought has crossed your mind, click the link above and get the real numbers before the window shifts.
George Lorimer • Your Home Sold Guaranteed, or I’ll Buy It!*
Call/Text: 619-846-1244  |  Search Homes
ProWest Properties • DRE #01146839*Conditions apply

 

2026 San Diego Housing Outlook — What Buyers and Sellers Should Know Now

2026 San Diego Housing Outlook — What Buyers and Sellers Should Know Now

George Lorimer at 619-846-1244
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply
 

 
Prefer the fastest route?
Text or call 619-846-1244

A quick reality check for 2026

The most honest outlook for 2026 is this: the market looks relatively flat overall — and there’s no way to predict exactly where prices land in your neighborhood.

Rates are the swing factor. If mortgage rates move from about 6.2% (now) up toward 6.5%+, affordability gets tighter and prices can soften. If rates drop into the 5.5%–5.75% range, demand can heat up fast — and prices can push higher with more competition.

Bottom line: there’s no “sure deal” or perfect timing. If moving now or soon is right for you, we can make it up on the sale or purchase depending on the market conditions at the time. The waiting game rarely works — it’s usually better to move forward and get the best deal for this market.

I’m here to help. Call or text me today to get your free 2026 plan: 619-846-1244.

2026 Home Price Outlook — At a Glance

2026 San Diego Home Price Forecast

Want neighborhood-specific numbers? Text George at 619-846-1244.

A quick note as the year wraps up

As Christmas approaches, many San Diego homeowners and buyers are quietly thinking about what’s next. I’m grateful for the conversations and trust this year — even when it’s just to get clear, honest answers.

If a move might be on your radar in the next few months, here are a few things I can help with that aren’t easy to find online:

  • Off-market & unlisted homes
  • Real cash-offer comparisons (actual net numbers)
  • Buy-before-you-sell options
  • Homes with assumable low-rate loans
  • A clear timing & pricing reality check

No pressure. If this would help, just text or call 619-846-1244.

P.S. Buying, selling, or just planning — even a short text like “We’re thinking about a move” is enough to start.

What 2026 Predictions Mean in Real Dollars

Forecasts are helpful — but what matters most is how they apply to a home like yours. Here are simple examples using today’s typical San Diego price points.

Detached Home — $1,000,000 Example
  • Zillow (+1–2%): $1,010,000 – $1,020,000
  • Redfin (0–3%): $1,000,000 – $1,030,000
  • C.A.R. (+3–5%): $1,030,000 – $1,050,000
Condo / Townhome — $650,000 Example
  • Zillow (+1–2%): $656,500 – $663,000
  • Redfin (0–3%): $650,000 – $669,500
  • C.A.R. (+3–5%): $669,500 – $682,500

If you want this run for your neighborhood and price range, text me at 619-846-1244.

Bottom Line for 2026 (San Diego)

Most forecasts point to modest price movement and a market that rewards the basics: pricing, condition, and location. Well-located homes still attract buyers, while overpriced or problem listings sit.

Condos often become more negotiable when rates are higher; detached homes tend to hold value better over time. The winning strategy is not guessing the future — it’s making the right moves for the market you’re in.

Want the short version that applies to you (not the internet)? Text me your situation + timeline and I’ll reply with real numbers.

Call / Text 619-846-1244
George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It!* *conditions apply

 

Rancho Peñasquitos & Torrey Highlands Homes 92129 Homes

Rancho Peñasquitos, Park Village, & Torrey Highlands Homes (92129)

George Lorimer • 619-846-1244
Neighbor & Realtor for 20+ years
Your Home Sold Guaranteed, or I’ll Buy It!*
*Conditions apply

Fast market snapshot (last 6 months as of Dec 19, 2025). If you want the full spreadsheet (every address + list/sold history), text “92129 DATA” to 619-846-1244.

Reality check: most “cash offer” sites are designed to lowball you. My approach is different — I line up multiple competing investors so you can compare real cash offers to selling on the open market.

Get Multiple Cash Offers Text George Search 92129 Homes
Find Out What George’s Cash Buyers Will Pay for Your Home (instant & no-obligation)

Newer Homes in 92129 (Built 2000+)

Most Torrey Highlands & newer RP sellers focus here (last 6 months).

Sold
18
Highest Sold
$2,450,000
Lowest Sold
$1,070,000
Median Sold
$1,510,000
Median Days on Market
18 days
Sold-to-List
98.2%
Active
2
Highest Active
$1,495,000
Lowest Active
$1,191,900

Want model-by-model detail? Text “92129 DATA” to 619-846-1244.

All 92129 Homes (All Years Built)

Rancho Peñasquitos overall — sold last 6 months.

Sold
122
Highest Sold
$2,700,000
Lowest Sold
$918,500
Median Sold
$1,395,750
Median Days on Market
14 days
Sold-to-List
98.6%

Thinking of selling? Text your address & timeline to 619-846-1244.

Charts

Source: SDMLS / ShowingTime

Newer Homes (2000+)
Newer homes chart
All 92129 Homes
All homes chart
Compare Cash Offers vs Open Market Call 619-846-1244

ProWest Properties • DRE #01146839 • Your Home Sold Guaranteed or I’ll Buy It* • *Conditions apply

Meet George & Family

George Lorimer and family in San Diego

I’ve lived and worked in San Diego for over 20 years, helping homeowners make smart decisions about when to sell, when to wait, and how to maximize value without pressure. Real estate is personal — that’s how I treat it.

George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed, or I’ll Buy It* (*conditions apply)

© 2025 GeorgeLorimer.com — Rancho Peñasquitos & Torrey Highlands (92129)

 

San Diego home and short sales

San Diego Condo Under $400K + The Short Sale Opportunity Most Homeowners Miss

George Lorimer at 619-846-1244
Your Home Sold Guaranteed or I’ll Buy It!* *conditions apply

Here’s a big opportunity that doesn’t come around often. I’m tracking a San Diego condo listed under $400,000 — and it appears to be a possible short sale. If you’re considering buying, these can offer strong value, but they often involve uncertainty and a waiting game.
Get Your 2026 Home Value Download San Diego Housing Stats (Free) Text George

Watch the quick video

Assumable condo at 3.375% and possible short sale under $400,000: Click here to view the listing

Note: Assumable loans and short sales can have extra steps and timelines. I’ll confirm the details and what’s realistic before you waste time.

What is a short sale?

If you own a home with less than 10% equity and you’re experiencing a financial hardship, you may qualify for a short sale.

If you bought your home between 2021 and 2025, there’s a real chance your current value is similar to or less than what you paid.

Rule of thumb: If what you owe is within ~10% of what your home can sell for, you may qualify for a short sale.

Why homeowners consider it

  • The lender typically pays the commission
  • Title, escrow, and closing costs are covered
  • No out-of-pocket expense in most cases
  • A cleaner exit while minimizing credit damage

If you want to understand how this works — and whether it applies to your situation — I’ll walk you through it step by step.

Free Short Sale Guide

Text “Short Sale” to 619-846-1244 and I’ll send it to you — plus let you know if this looks like a fit.

Text George Now

Community Spotlight

Rancho Peñasquitos & Torrey Highlands — see the latest market update here .

George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It* *conditions apply
Call or text 619-846-1244

 

San Diego’s Best “Quiet Window” to Plan a 2026 Move (Free 10-Minute Strategy Call)

San Diego Real Estate • December 2025

San Diego’s Best “Quiet Window” to Plan a 2026 Move (Free 10-Minute Strategy Call)
?Your Home Sold Guaranteed, or I'll Buy It!*
George Lorimer at 619-846-1244

Even with 70° December weather, Christmas week is when the smartest buyers and sellers quietly set themselves up to win in early 2026. *(conditions apply). 
Get Your San Diego Home Value   Access Unlisted & Off-Market Homes   Search New San Diego Listings
Quick Video (60 seconds)
If the video doesn’t load, you can watch it here: Open the YouTube Short

Why this time of year works in San Diego

During the holidays, most people pause. That’s exactly why this is a powerful time to plan. When you take 10 minutes now, you’re not scrambling later—especially if you want to buy or sell in early 2026.

Free 10-minute strategy call topics (most popular)
  • Assumable 3–4% mortgages (when available) and how to spot them
  • Accurate pricing — what your home would likely sell for in today’s market
  • Cash offer without putting your home on the market
  • Simple, inexpensive fix-ups that can net you more at closing
  • Unlisted & off-market homes you won’t see on the big sites
  • Updated San Diego sales and what it means for your neighborhood

No pressure. No obligation. Just clear options and a simple plan.
Want the latest San Diego housing market numbers?
Get the updated report here: San Diego Home Sales & Market Updates

The fastest way to get started

If you want to move in early 2026, the best next step is a quick call or text so I can point you to the right options.

Call George: 619-846-1244 Text George
George Lorimer
ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It* • *Conditions apply. Call or text for details.

 

How Long Does It Take to Sell a San Diego Home?

How Long Does It Take to Sell a San Diego Home? Your 2026 Timeline Options

If you’re thinking about selling in 2026, here’s the truth: you don’t have to rush out after you sell. You can sell now and move later with a rent-back, or sell very fast if timing matters.

Timeline example used below starts January 10, 2026. Your exact timing depends on pricing, condition, neighborhood, and strategy.

Option 1: Sell Now, Move Later (Most Common)

  • Jan 10 – Jan 24: Prep, pricing, photos, listing launch
  • Jan 24 – Early/Mid March: On market (30–45 days)
  • March – Early/Mid April: Escrow (30–45 days)
  • 30–60 Day Rent-Back: Stay through May or June 2026

You get paid first and move later — ideal if you’re finishing the school year or planning a summer move.

Option 2: Sell Very Fast

  • Minimal or no prep
  • As-is or accelerated sale
  • Close as fast as January 20, 2026 (˜10 days)

Condo vs. House Timing

Single-family homes typically sell faster than condos. Downtown and HOA-heavy condos often take longer, while well-priced houses in strong school districts move quicker.

Want a clear plan for your timeline?
Call or text George Lorimer at 619-846-1244 for a 10-minute strategy call.

George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It* (*Conditions apply)

 

Buy a San Diego Home With an Under-6% Mortgage — Guaranteed

San Diego Buyers Get a Mortgage Under 6% — Guaranteed*

Don’t Wait — Get a Great Buy Now

The Fed cut rates by 0.25% on December 10, 2025. Good news — but mortgage rates don’t drop automatically. They’re driven by the bond market. The smart move is learning how to secure the lowest rate available right now through negotiation.
Home Value / Cash Offer Unlisted Homes Text George

Call or text 619-846-1244 for a 10-minute strategy call.

Want a free, customized report based on your price range and off-market homes? Call or text George at 619-846-1244.

Where mortgage rates are now

30-year fixed rates are hovering in the low-6% range. FHA and VA can be lower. Sub-6% is achievable when offers are structured correctly.

FAQ

How do you guarantee an under-6% mortgage?

I negotiate it with the seller as part of your offer. If they don’t accept it, my lender and I pay the loan discount so you still get the lower rate.

Simple — just work with us on your purchase. George Lorimer • 619-846-1244
Home Value Unlisted Homes Text George

George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It*
*Conditions apply. Call/text for details.

 

San Diego 4-Step Plan to Buy or Sell a Home Without Stress

San Diego’s 4-Step Plan to Buy or Sell a Home Without Stress

Most people don’t need more “advice.” They need a simple plan that reduces risk, prevents surprises, and gets them to the finish line. Here’s the exact 4-step process my team uses to help buyers and sellers move fast, stay protected, and avoid drama.
Get Cash Offer / Home Value View Unlisted & Off-Market Homes Text George: 619-846-1244

Prefer a quick call? Call/Text George Lorimer at 619-846-1244 for a 10-minute strategy session.

If the video doesn’t load, view it here: https://www.youtube.com/shorts/AuwjkgTXOxw?feature=share

The real problem isn’t the market. It’s uncertainty.

Buyers worry about overpaying or missing out. Sellers worry about pricing wrong, getting lowballed, dealing with repairs and showings, or buying the next home before the current one sells. The solution isn’t hope — it’s a clear process that removes risk.

Step 1: Get the Facts (No Guessing)

We start with clarity: updated home value, realistic net, buying power, neighborhoods, and what homes are actually available (including unlisted opportunities). This is where you stop spinning and start making smart moves.

Step 2: Compare Options (Traditional vs. Modern Programs)

Most people only see one path: list it and hope, or buy and compete. We lay out multiple paths so you can choose what fits you: cash offer options, multiple investor offers competing, buy-before-you-sell solutions, and the right timing strategy for your goals.

Step 3: Execute (Tour Homes or Launch Your Listing)

Once you choose the best path, my team handles the details: pricing, prep guidance, marketing, negotiation, inspections, and timelines — with one goal: get you the result you want with the least stress and the least wasted time.

Step 4: Protect the Outcome (Before, During, and After Closing)

This is where most agents disappear — and where we do the opposite. We troubleshoot, protect your deal, and keep you informed. If plans change or something comes up, you’ve got an experienced team and real safeguards behind you.

Bottom line: I have your back.

Want the fastest next step?

If you’re thinking about buying or selling in the next 30–90 days, don’t wing it. Get the numbers and your best options first.

Get Cash Offer / Home Value View Unlisted & Off-Market Homes Text George: 619-846-1244

George Lorimer • ProWest Properties • DRE #01146839
Your Home Sold Guaranteed or I’ll Buy It* *Conditions apply. Call/text for details.

 

Meet George Lorimer San Diego broker and realtor

Who Is George Lorimer?

I’m George Lorimer, a lifelong San Diegan, dedicated to helping homeowners sell with certainty and confidence.

  • Married to Lynn, a teacher at Del Sur Elementary

  • Father of two daughters, Caleigh and Becca

  • Born in San Diego, raised in Del Mar

  • Torrey Pines High School graduate

  • UCSD - Bachelor of Arts

  • SDSU - MBA, emphasis in Real Estate

  • Track Record: Over 1,000 homes sold (average agent sells 3–4 per year)

Don’t Risk Your Home with the Wrong Agent

I offer 100% Satisfaction Guaranteed or Cancel the Listing and Pay Nothing!* 

Other agents who don't offer and don't understand my programs may think they aren't real, but they are and help people. 

Ask yourself:

  • Do you want more options, more homes to see, and flexible fees? 

  • Is guaranteeing satisfaction or paying nothing important to you?

  • Want to collaborate and get your results? 

Call/Text George Lorimer at 619-846-1244 today.

Discover if we're a good fit and learn the simple steps we’ll take together to sell your home in your timeframe while maximizing your profit.

ProWest Properties, DRE# 01146839. Conditions apply. (Picture of the Lorimer family in 2025). 

 

How to avoid the first mistake that San Diego home sellers make

What's My Home Value?

If you’ve been wondering what's going on in the San Diego housing market, here’s a quick reality check:

  • Approximately 35% of homes never sell the first time they are listed on the market.
  • 60% cut their asking price before selling.

The reason I tell you this is that there's an opportunity to buy at a good deal in this market.

And if you're thinking of selling, don't price your home speculatively.

For example, these speculative sellers say things like,

"If I could get this price, I'd sell."

(usually "their price" is higher than today's market value). 

For buyers, it becomes clear that the price may or may not have been based on today's statistics.

Search New Hot Listings

For sellers, it's evident that unless you price it right, you may not sell.

Here's my simple 3-step strategy that's helped over 1,000 sellers.

1) Determine that you are committed to selling.

2) Then price your home against competing listings, the homes buyers are comparing yours to.

3) Listen to feedback from the market and buyers and implement changes.

Do this right, and you create urgency, competition, and the best chance of selling for top dollar.

Call or text me, George, at 619-846-1244 to get your Complimentary Home Seller Report.

All the best,

George Lorimer

Secret selling options that other agents don't offer.


 

 

San Diego County Housing Report: Go for Gold, No Waiting


Strongest Cash Offer

San Diego County Housing Report: Go for Gold – Don’t Wait 

August 6, 2024
Mortgage Rates have plunged from 7.5 to 6.52% today, opening up a window of opportunity for buyers who should not wait.
 
A Window of Opportunity
Since rates have dropped in anticipation of future Federal Reserve rate cuts, now is the ideal time, and waiting will prove to be the incorrect strategy.
 
Olympic gold medal winners perfect their game plans and execute precise timing and strategy to succeed. On the track, many runners wait too long for their final push and cross the finish line out of medal contention. The commentators exclaim that they “should have gone sooner.” The athletes are left second-guessing themselves, wishing they had not waited.

Get a free copy of this report.
 
Many buyers have been sitting on the sidelines, waiting for rates to come down. Now that rates have plummeted from 7.5% in April to 6.52% today, according to Mortgage News Daily, many buyers wonder if they should pull the trigger and purchase now or wait for rates to fall further. Sitting on the fence and waiting will prove to be the incorrect strategy, leaving many to wish that they had bought sooner.
 
Long-term, 30-year mortgage rates move ahead of the Federal Reserve Rate cuts. The Federal Reserve (Fed) has not cut rates once since the historical increases from 2022 through 2023, yet mortgage rates have moved all over the place, even eclipsing 8% last October. The movement is based on where investors believe the direction that the Fed’s short-term Federal Funds rate policy will move.

With inflation continuing to ease, the job market cooling, and unemployment rising, it is becoming increasingly clear that the FED is too restrictive, and they will need to cut rates when they meet in mid-September. As a result, in less than two weeks, mortgage rates have plunged from 6.91% to 6.52% today. September’s rate cut, currently projected to be a 0.5% snip by Wall Street, is already baked into today’s mortgage rates. When they do trim the Federal Funds rate in September, do NOT expect mortgage rates to drop another 0.5%. This is where buyers sitting on the sidelines are mistaken. They hear that the Fed will cut, but the headlines and news refer to the short-term Federal Funds rate, not long-term mortgage rates. When they do cut, expect credit card, automobile, and equity lines of credit rates to all drop, which are all tied to the Federal Funds rate, but NOT long-term rates utilized in purchasing homes.

Sincerely,
Steven Thomas
Quantitative Economics and Decision Sciences
 Copyright 2024—Steven Thomas, Reports On Housing—All Rights Reserved. This report may not be reproduced in whole or in part without express written permission from the author. Our report license allows us to distribute to consumers, not other licensees or affiliates, title escrow, and mortgage.