5 Critical Steps to Sell Your San Diego home for Top Dollar

5 Strategies to Sell Your San Diego Home for Maximum Value

San Diego Homeowners, use my 1000HomesSold.com marketing plan to ensure your home sells for top dollar in your time frame.  By George Lorimer

#1. Make sure that your home looks great!
Simple fixups can earn you thousands of dollars more. Clean, declutter, touch up the paint, fix leaks, regrout, and spruce up the yard. These significantly impact buyers and how much they’ll pay for your home.

The 1000+ homes I’ve sold give me the NINJA power to notice and give you commonsense advice that once I point out, you’ll say, “Oh yeah, I know.” The problem is that the longer we live in our house, the more immune we become.

#2. Devise a strategy to position your home in the market.
The three Ps of marketing are Price, Place, and Promotion. Tip: Have a soft launch to gauge interest, a main launch, and a second phase if you don’t get an offer or multiple offers in the first ten days.

As many as 35% of homes don’t sell. Why? Because of condition, price, and marketing. The problem is that you need a fresh approach and to listen to advice rather than doing things your way.

#3. Condense the showings to create an auction effect.
If you don’t have a process for showing your home, the buyer will not see any urgency in seeing or offering it. Working on the other agent/buyer’s schedule is tempting, but you will have better results with a plan and letting other buyers see all the interest.

#4. Negotiate from a position of strength with multiple offers.
This is why my soft launch is so critical. It includes starting with options, including cash offers. Sometimes, a home comes on the market with crickets—no showings or interest. If so, we can quickly diagnose the problem and adjust. With us, you’ll have an offer or more going into it so the wind will be at your back.

#5. Negotiate tight timeframes for contingencies, but be reasonable when completing the sale.
You want to avoid the buyer canceling and moving on to another buyer who asks what’s wrong. Once your home drops out of escrow, it's not hot stuff anymore. It’s like dating someone with a lot of baggage in a relationship.

It’s always better to allow a day or two of extension and be magnanimous than have the buyer or buyer’s agent call all the shots.

Call or text me at 619-846-1244, George, if you’d like to discuss selling or buying a San Diego County home.
 

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